The Just One Project: altruism in advertising
Tags: economy, job loss, lay offs, recession, unemployed
My faith in people has just been given a significant boost. Even in advertising people, who I may have unfairly maligned at times.
A Toronto ad agency has started an initiative to help others in the industry who are out of work. It’s called the Just One Project. The idea is to give recently laid-off advertising pros some freelance work by asking advertisers to give “just one project” over to the cause. If large brands each gave one assignment – anything from a design project or digital campaign to a new brand strategy or research assignment – it could really … Continue Reading
Tags: economy, job loss, lay offs, recession, unemployed
Today I’m going out to buy a Starbucks. Yes, I know I was just questioning a buy-less approach to sustainability versus a buy-more approach to economic recovery. But today I’m siding with recovery.
I’ve known for a while that an important plank of sustainability and social justice is consuming responsibly.
There it was. That piece of yellow plastic tucked under my windshield wiper, unmistakable from 50 feet away. I’d been all of 4.5 minutes. After circling, I couldn’t find a parking spot, and I took my chances to run into this tiny store to just grab some postage stamps and run back out again.
If you work for one or the other, right now you’d rather be a Mac.
“There’s a group of white guys who run the world,” former Bainbridge Graduate Institute dean Jean Bamberg explained of the usual cost-cutting strategy. “And they go into a room and they make decisions.”
Obama may be America’s next president, but he’s the world’s next hope.
Yesterday, I was out shopping, not something I’ve done a whole lot of lately. But one of my nephews has just had a baby, the first of the next generation for our family, and I ventured into the world of commerce to buy a gift to welcome the arrival of this new life. 
